Richard for real

On Tuesday February 8th my faculty of communication and media sciences at Lund University pulled together a seminar on career opportunities in the field of strategic communication. Here is a summary of some of the insights shared by Inger Larsson (whom I couldn’t find a relevant link to after 5 mins on google), Martina Hansson (she works for Doro at the moment) and Jesper Wendel (PRoperContent):

A manager newer forgets a communication professional who saved them from utter catastrophe.

In communcation, what is true this year might not be true the next.

A successful corporate communicator must know the core business and be able to translate that complex mesh of activities to a long-term communication strategy.

It is important to never forget that the person responsible for communication has the “formulation prerogative” and therefore must “seize the word”.

Dare to be a PITA! Sometimes it is the only way to get what you want.

In an interview for a position in communication, illustrate your love for learning.

And finally, to stay up to date on the (Swedish) digital PR and social media landscape, follow:

doktorspinn.se

jardenberg.se

mashable.com

I had a rather (for being me) twitter intensive day so far today, so why not give this old draft a brush up and let it fly? Here are the twitter hashtags I’d really like to see in action:

#helpmetranslate – When google translate just won’t do it. Add on the relevant languages and someone will be there in a sec to help you out.

#randomlunch – For everyone seeking new company. Throw in your location and life-changing opportunities may come your way over a bite.

#commuternews - My friend @JonasLundstrom has started this locally in Skåne, Sweden. It’s fun and useful for knowing what trains are crowded, etc.

#BigIn[insertcountryhere] - Let others know what’s on the agenda around you. Help people get more global.

#globalinsight – Along the lines of the above. For the stuff everyone should know.

#twitlation – I often come across very interesting tweets in minor languages. When I do I sometimes translate them to English and RT. But I miss a proper label for this activity.

So what’s your favorite and what do you want to do on twitter?

Is it a good idea to ask questions on twitter? Can I expect answers?

What percentage of my tweets should include links to the interwebs?

If I say I use facebook (mainly) for pleasure and twitter for more serious suff, am I making sense?

How many people is it reasonable to follow? (@williamheath suggested 40-200 when I asked him)

What’s the best twitter client for my android phone?

How often do you tweet on average?

Please fill up with your Qs and As in the comments!

Today’s creative sting, nothing special except possibly the iCAT concept, I like that.

3. What do you consider to be the most important skill/quality in entrepreneurship? (Please limit response to 250 words.)

I think the most important skill of an entrepreneur is the ability come up with revolutionizing ideas and to a suitable extent adopt them to the current paradigm. I believe that it is when something absolutely radical is successfully integrated in today’s society that real change comes about. Just dreaming and never realizing anything makes no difference and the same goes for just copying ideas that have already been carried out.

An entrepreneur sees opportunities no one has noticed before, but also has the capacity to transfer this insight to something that everyone can understand and see the use of. This illustrates the capacity of the entrepreneur to live simultaneously in the world of visions where there are no limits and in the real world with consideration taken to all obstacles that can hamper a business concept. 

5. Briefly describe a passion of yours. (Please limit response to 100 words.)

I have a hard time pinpointing a certain passion in my life. I guess this relates to the fact that I like to try everything once or twice. So my passion is probably about never stagnating, about always progressing. I was once asked to formulate my personal philosophy, and one thing that came out of this was this:

The only way to always be the same is to be in constant change. Change is life, life is change.

So, basically I am passionate about change in my life. It is my challenge and my fuel.

8. You may use this space to tell us anything else you would like us to know about you.

I wrote this application while DJing at combined late breakfast and preparty on New Year’s Eve in a flat with three Australians in Berlin.